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Troxel Launches Breakthrough Helmet Fit Technology

San Diego, CA – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, revolutionizes helmet fit and comfort with the all-new SureFitTM.

The innovative SureFitTM features Troxel’s patent-pending ComfortCradleTM and EverFlexTM cinch strap, working together to naturally adjust the helmet’s fit to the shape and movement of the rider’s head. The EverFlexTM technology is unique in the market in that it is the only helmet fit system that provides a flexible, self-adjusting mechanism that forms to the shape and size of your head. The result is the perfect combination of plush comfort and a cradling, snug fit.

The SureFitTM is introduced in Troxel’s new Venture helmet released this month. Combined with the plush and highly-breathable interior, the Venture features offer an unmatched level of comfort and stability you can feel immediately when you try it on.

“The new SureFitTM redefines helmet fit technology, there is nothing like it on the market, said Shay Timms, CEO of Troxel. “We’re thrilled that riders can start using this cutting-edge technology now with our new Venture helmet. Troxel’s design goal with the SureFitTM was specific; to provide snug fit, extraordinary comfort and simple adjustment. The result is a self- adjusting SureFit that comfortably cradles the head without pressure or complication.”

The response to the Venture helmet has been phenomenal, from Troxel’s product ambassadors and on-lookers alike.

Horse Master Julie Goodnight says it best, "The new SureFitTM system is amazingly comfortable and secure—shaping snugly to your head like a baseball cap—with no pressure points or tightness.”

Available in black and brown, the Venture comes in three sizes (small, medium and large), designed to fit hat sizes from 6 5/8 to 7 3/4. The Venture is available now from select retailers and catalogs at an MSRP of $139.95.

For more information about Troxel’s new SureFitTM, or to purchase a Venture, please visit http://www.troxelhelmets.com, become a fan on Facebook and follow us on Twitter.

About Troxel Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling, and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in headgear. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.