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Troxel supports National Helmet Awareness Day July 10, 2010

Led by riders4helmets, Troxel to Offer Largest Sale Event of the Year

Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is delighted to announce their support and participation in the first National Helmet Awareness Day, to be held on July 10, 2010.

As part of their participation in this nationwide campaign to provide information to equestrians on the benefits of wearing a helmet, Troxel is extending a minimum15% off discount on helmets to riders via participating retailers Nationwide on this day.

"National Helmet Awareness Day is a significant event that Troxel is proud to support", said Shay Timms, CEO of Troxel. “Equestrian athletes are moving to overcome a natural and understandable resistance to protective helmets, and National Helmet Awareness Day is a significant step forward in helmet acceptance”

The riders4helmets campaign operated by helmet advocate Jeri Bryant and supported by SUCCEED®, has organized the National Helmet Awareness Day endorsed by the United States Equestrian Federation.

An official event to celebrate National Helmet Awareness Day will be held at the Kentucky Horse Park, Lexington, KY that will be a fun-filled educational event, featuring experts in safety and leading equestrians. “You don’t physically have to attend the event at the Kentucky Horse Park to participate in Helmet Awareness Day,” said Jeri Bryant, co-founder of the riders4helmets campaign. “You can participate just by wearing a helmet on July 10th, no matter whether you are trail riding, showing or competing.”

“Since Troxel developed the first ASTM/SEI certified helmet in 1992, I have spoken to many riders who have chosen to wear helmets, reducing potential head injuries by up to 80%,” said Timms. “I have also experienced heart-wrenching moments of severe injury and death, with head injury accounting for 60% of equestrian deaths. Not all, but most deaths and injuries can be prevented by wearing a helmet.”

The rider4helmets campaign has received the official endorsement of USEF, USEA, USDF, ARIA, EAF, CHA, PRO, EMSA and many leading equestrians such as Robert Dover, Lendon Gray, Ilse Schwarz, Allison Springer and more.

About Troxel

Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding.  Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry.  Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.