Troxel Supports International Helmet Awareness Day 2012 With Modernized Safety Center
Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is delighted to announce their continued support and participation in the third annual Riders4Helmets International Helmet Awareness Day, to be held on Saturday, June 9th, 2012. In Troxel’s ongoing effort to educate riders of the importance of wearing a safety helmet “every ride, every time,” Troxel has redesigned their Safety Center with exciting new interactive upgrades.
International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount, more importantly it is an opportunity for equestrians to be educated.
“With the advancements in social media, we have seen tremendous growth and engagement to the Safety Center portion of the site,” said Troxel’s Marketing Manager, Karisa Dern. “We couldn’t think of a better time to advance our Safety Center just in time for International Helmet Awareness Day.”
Troxel’s Safety Center is the most comprehensive and up-to-date collection of equestrian helmet safety information available online. Redesigned into categories for adults, kids, and educators, the site provides an assortment of informative tips, videos, games, and resources designed to engage equestrian riders, promote safe helmet practices, and ultimately reduce the occurrences and severity of head injuries.
The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores on June 9th. Troxel supports International Helmet Awareness Day by providing safety education and helmets to dealers at a reduced price.
For more information about International Helmet Awareness Day please visit www.riders4helmets.com/ihad/
About Troxel
Troxel is the world’s leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling, and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in headgear. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.