San Diego, CA – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is delighted to announce their continued support and participation in the second annual Riders4Helmets International Helmet Awareness Day 2011, to be held on Saturday, June 11th, 2011. In Troxel’s ongoing effort to educate riders of the importance of wearing a safety helmet “every ride, every time,” Troxel has released the “Top 10 Helmet Facts and Myths.”
“Equestrian athletes are overcoming a traditional resistance to wearing protective helmets on every ride", said Shay Timms, CEO of Troxel. “International Helmet Awareness Day is a significant step toward helmet acceptance, and Troxel is proud to support Riders4Helmets in its efforts to increase awareness.”
In 2009, Troxel implemented its online Safety Center to raise helmet safety awareness. “Many riders we talk to are shocked to learn that horseback riding carries a higher injury rate than motorcycle riding," said Timms. “Troxel has made it a goal to keep educating riders about the importance of helmet usage by offering them the latest helmet information through engaging media such as the Top 10 Helmet Facts and Myths.”
Troxel’s Safety Center is the most comprehensive and up-to-date collection of equestrian helmet safety information available online. Organized into categories for adults, kids, and educators, the Safety Center provides an assortment of resources designed to engage equestrian riders, promote safe helmet practices, and ultimately reduce the occurrences and severity of head injuries.
Individuals or organizations wishing to hold an event to recognize International Helmet Awareness Day may email email@example.com for helmet awareness graphics and other support materials. People can participate and show their support just by wearing a helmet on June 11th, regardless of their discipline. Riders4Helmets logo wear is available for purchase at www.equestriancollections.com for equestrians who wish to show their support for the campaign.
The Rider4Helmets campaign has received the official endorsement of the USEF, USEA, USDF, USHJA, AETA, ARIA, EAF, CHA, PRO, EMSA and many leading equestrians. For more information on the Riders4Helmets campaign, visit www.riders4helmets.com
For more helmet safety information please visit Troxel’s online Safety Center: http://www.troxelhelmets.com/safety
Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. Jeri Bryant donated her helmet campaign t-shirts (featuring the slogan “Strap One On–Everyone’s Doing it”) to an eBay store set up to raise funds for King Dye, and a partnership was formed, resulting in the Riders4Helmets campaign.